Our clients’ needs are as a diverse as the products they represent.
Hemisphere Marketing offers a full spectrum of cataloging services. Whether you’re bridging a resource gap (vacations, maternity, in-between hiring) or looking to outsource an entire effort, Hemisphere will adapt as needed.
Hemisphere Marketing is an experienced and talented catalog agency that loves direct marketing, understands the importance of deadlines, and adheres to approved budgets. We are as committed to your project as you are, and our ultimate goal is your company’s success.
Click a category below to learn more of what Hemisphere Marketing can do for you!
We get to know your brand inside and out. We’re on top of evolving market trends and apply proven catalog best practices to your project. Ultimately, we deliver catalogs that immediately grab attention in the mail, sell off the page and increase response rates... dramatically.
We’ll analyze your data history to ascertain the health of your file and identify the best customers to mail. Then we’ll work with you to create a strategy that maximizes first time buyer responses and nurtures the positive buying behavior of current customers (no matter their shopping channel.)
The Hemisphere team can boost your multichannel marketing efforts. Whether you need help on strategic or tactical levels, we’ll help you create tangible goals then work with you to build a path that gets you there.
The right mix of headlines, sub heads, call outs, captions, dotwhacks and active selling copy blocks is vital to your catalog and direct mail success. Hemisphere Marketing can strategically integrate brand–aligned copy into the design of your catalog to engage readers and boost sales.
Hemisphere Marketing will review the design, layout, type treatments, pacing and space allocation of your catalog. We’ll provide concrete steps your marketing and creative teams can immediately use to increase response.
From isolating first–time buyer behavior, reviewing inactive buyers or identifying retention opportunities, we use the data to recommend performance strategies.
Along with sales and order forecasting based on your daily (weekly, monthly) sales information, we also offer inventory control consulting and workshops. From horizon planning SKU basis to making rebuy decisions, your inventory dollars can be managed efficiently. Reduce out of stock positions, excess inventory and coordinate with marketing forecasts for a cohesive inter–department forecast.
Hemisphere Marketing has a comprehensive Financial Review for new catalog start–ups, including spin–off titles. We outline the five–year revenue flow and the primary category expenses from a catalog pro forma. Together we agree on financial assumptions from cost of goods to fulfillment expense and investment.
We’ll assemble the best mix of photographers, stylists, art directors and account managers specifically for your project. Then we organize and manage the process seamlessly from start to finish.
Page productivity, product category sales, price point offered versus price point sold, strongest vendor performers, highest margin contributors, lowest returned items—these are all data points within a square inch analysis. The results guide total page count, whether to increase or decrease items within a category and reveal price point sensitivities.
Hemisphere can take your message from the page into the digital age. Our team can help you visualize the best space allocation and format of your web pages. Always using best sales practices as our guide, you’ll receive wireframes that are as attractive as they are easy to navigate.
