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Gina Valentino Articles
MultiChannel Merchant Magazine
Creative on a Shoestring Budget
– 11/1/2009
Making the Most of Matchbacks
– 4/1/2009
Back in the Day
– 4/1/2009
Circulation Techniques
– 2/1/2009
Take the Pulse of the House File
– 1/1/2009
Getting Creative: How to Reduce Your Catalog Design and Production Expenses
– 8/1/2008
Get Your Form in Good Order
– 6/1/2008
Add It Up: Calculations Direct Marketers Should Know
– 5/1/2008
Merge/Purge for Small Mailers
– 1/1/2008
Give First-Time Buyers a Boost
– 11/1/2007
Reaping Revenue from Roving Holidays
– 10/1/2007
Benefits of Calculating Revenue Per Customer
– 9/21/2007
Small-Merchant Solutions: Nine Tips for Using the Merge/Purge
– 4/22/2007
Making Good Ideas Work
– 1/1/2007
Delving Into Data-Driven Marketing – 8/1/2006
– 8/1/2006
Data Strategies: Six Steps for Defining Growth Strategies – 5/22/2006
– 5/22/2006
Review Your Remail Strategy
– 9/6/2005
The Top 5 Metrics for Your Business
– 5/15/2005
Staffing Up for Success
– 12/1/2004
Catalog Age
Testing, Testing, 1-2-3
– 11/1/2003 (co-written with Lois Boyle-Brayfield)
Target Marketing Magazine
Create a Customer-Focused Business
– 1/2005
Catalog and Direct Selling: Get Them Back
– 12/2004
Catalog and Direct Selling: Punch Up Your Product’s Resume
– 7/2004 (co-written with Beki Weight-Groenwald)
Catalog and Direct Selling: Crossing the Channel
– 3/2004
Catalog and Direct Selling: Dissect Your Catalog
– 1/2004
Are You In or Out?
– 11/2003
Why the House File is Pulling Better than Ever
– 5/2003
Put an End to Data Fatigue
– 12/2002
All About ROI (formerly Catalog Success Magazine)
Creative Cut: PFI = Perfect for Insiders
– 10/2008
Don’t Try This at the Office
– 1/2006
Make More Profits from a Static Product Line
– 8/2004
Nine Tips for Two-Step Acquisitions
– 2/2004
How to Develop a Profitable Merchandise Mix – 11/2003
– 11/2003
Sales Topper or Door Stopper?
– 3/2003