Gina Valentino Articles

MultiChannel Merchant Magazine

• Creative on a Shoestring Budget – 11/1/2009
• Making the Most of Matchbacks – 4/1/2009
• Back in the Day – 4/1/2009
• Circulation Techniques – 2/1/2009
• Take the Pulse of the House File – 1/1/2009
• Getting Creative: How to Reduce Your Catalog Design and Production Expenses – 8/1/2008
• Get Your Form in Good Order – 6/1/2008
• Add It Up: Calculations Direct Marketers Should Know – 5/1/2008
• Merge/Purge for Small Mailers – 1/1/2008
• Give First-Time Buyers a Boost – 11/1/2007
• Reaping Revenue from Roving Holidays – 10/1/2007
• Benefits of Calculating Revenue Per Customer – 9/21/2007
• Small-Merchant Solutions: Nine Tips for Using the Merge/Purge – 4/22/2007
• Making Good Ideas Work – 1/1/2007
• Delving Into Data-Driven Marketing – 8/1/2006 – 8/1/2006
• Data Strategies: Six Steps for Defining Growth Strategies – 5/22/2006 – 5/22/2006
• Review Your Remail Strategy – 9/6/2005
• The Top 5 Metrics for Your Business – 5/15/2005
• Staffing Up for Success – 12/1/2004

Catalog Age

• Testing, Testing, 1-2-3 – 11/1/2003 (co-written with Lois Boyle-Brayfield)

Target Marketing Magazine

• Create a Customer-Focused Business – 1/2005
• Catalog and Direct Selling: Get Them Back – 12/2004
• Catalog and Direct Selling: Punch Up Your Product’s Resume – 7/2004 (co-written with Beki Weight-Groenwald)
• Catalog and Direct Selling: Crossing the Channel – 3/2004
• Catalog and Direct Selling: Dissect Your Catalog – 1/2004
• Are You In or Out? – 11/2003
• Why the House File is Pulling Better than Ever – 5/2003
• Put an End to Data Fatigue – 12/2002

All About ROI (formerly Catalog Success Magazine)

• Creative Cut: PFI = Perfect for Insiders – 10/2008
• Don’t Try This at the Office – 1/2006
• Make More Profits from a Static Product Line – 8/2004
• Nine Tips for Two-Step Acquisitions – 2/2004
• How to Develop a Profitable Merchandise Mix – 11/2003 – 11/2003
• Sales Topper or Door Stopper? – 3/2003