Gina Valentino, owner of Hemisphere Marketing, is currently a featured writer for Multichannel Merchant magazine. In addition, Gina has also written articles previously published in Target Marketing magazine, Catalog Success magazine and List and Data Strategies.

Multichannel Merchant magazine
October 2007: Reaping Revenue from Roving Holidays
April 2007: Nine Tips for Using the Merge/Purge
January 2007: Make Marketing Ideas Work for You
September 2006: Review Your Remail Strategy
August 2006: Delving Into Data-Driven Marketing
December 2004: Staffing Up for Success

Target Marketing magazine
January 2005: Create a Customer-Focused Business
December 2004: Get Them Back / Reactiving Customers
July 2004: Punch-Up Your Product's Resume (written with Beki Weight-Groenwald)
March 2004: Crossing the Channel / Promotion for All Channels
January 2004: Dissect Your Catalog / Conduct a Catalog Post Mortem
November 2003: Are You In or Out  / Outsourcing vs. In-house Resources
December 2002: Put an End to Data Fatigue-Are You Working Harder than Your Database?

Catalog Success magazine
June 2006: Creative Cut: Creative Critique of the Sacred Source catalog
March 2003: Sales Topper or Door Stopper

Catalog Age
November 2003: Testing, Testing, 1-2-3 (written with Lois Boyle)

       Left-brain intelligence | Right-brain ingenuity